TAB agencies go hi-tech in TattsBet vision for the future of wagering
WELCOME to the new world of betting, where static radio and cardboard betting tickets are replaced by giant flatscreen televisions, stadium seating and digital betting devices.
This is the vision TattsBet, or UBET as it will be known, has for the future of its 1400 retail outlets in Queensland, South Australia, Tasmania and the Northern Territory.
The first of the newly designed TAB agencies, a lab store at New Farm’s Merthyr Rd, is due for completion early next year. It will be followed by a rollout across another 200 stand-alone retail outlets and then a similar overhaul of the 1200 pubs and clubs which house TattsBet agencies.
TattsBet chief operating officer Barrie Fletton said the new concept was a world away from the way the totalisator had done business since first opening agencies in 1962.
“Our environment hasn’t evolved a great deal over the years,” he said.
“We’ve refreshed a number of agencies, but not stepped back and properly considered the concept as a whole.
“We think this will be a game-changer for wagering in Australia.
“We appreciate some of the existing outlets are pretty outdated and not particularly inviting. This will help attract a new, younger customer, while making our existing customers more comfortable.
“Both racing and sports punters will notice a dramatic improvement.”
The new-look retail outlets are a key part of aligning the group’s wagering arm under the one brand, UBET.
“The rebrand, new retail concept and new website and mobile app will allow us to create a seamless, multi-channel experience,” Mr Fletton said.
The concept has been designed to provide customers with a fully immersive sports entertainment experience.
The hub of every UBET outlet will be a series of 24 television screens suspended from the ceiling, that together provide more than six metres of viewing space. Racing and sports vision can be adapted to suit the occasion.
Sound canopies have been introduced to provide directional and highly focused audio within specific zones, allowing punters watching different events to simultaneously hear clear, relevant audio.
Punters will also have access to tablets with UBET apps, allowing them to bet from the comfort of stadium seating in front of the vision wall, underneath the sound canopies.